Creating an Instagram strategy is key for any business serious about competing online as it will help to ensure you are using the platforms to their best ability without spending more time and effort than is necessary. These 3 easy steps provide an outline of how to create an Instagram strategy tailored to your business’s needs.

Research your audience

The most important thing to consider when creating Instagram content is the people who will be viewing the content. Too many irrelevant or overly salesy posts and they will disengage and probably unfollow. The more you know about your followers and fans, the easier it will be to create relevant content, Instagram Insights are great places to start as they contain a wealth of information about your followers, including their interests and location.

Build a solid automation plan

This isn’t to say you shouldn’t engage but automation is a good way to save on time and to ensure you have a steady stream of content going out on a regular basis. Tools such as Hootsuite and Buffer can provide a great way to schedule posts in advance. Make sure you still post non-scheduled content that is relevant to the news or trending topics or that day, helping you to create relevant, up-to-date content. In order to increase your following count, buy active Instagram followers.

Remember to engage

One of the reasons Instagram so important for consumers and businesses is that it gives them an easy way to connect with each other. By responding to comments and questions, and replying to messages in a timely fashion, brands can use Instagram to build a strong reputation for customer service. It is vital that your team knows who is responsible for replying to queries to ensure it happens efficiently.

Review, Report, Revise

You should set aside some time at regular intervals to review how well your strategy is working, and whether you have met, or are on track to meet, your targets. Reporting on information such as current follower counts and engagement levels as well as noting which types of posts receive the most engagement, will help you to discover trends and work out where to focus your time in the future. This is one of the most important steps as it will help you to revise your strategy to be even more efficient.

Analyze your current usage

Look at your follower counts, your engagement rates, and how frequently you are posting to get an idea of how your Instagram presence is performing now. This doesn’t need to be massively in-depth, but it will make setting objectives much easier and will give you a good reference point throughout to help judge how well your new strategy is working.

Another key part of this is to analyze your competitor’s usage. Is your rival Instagram stories 3 times as much as you are, does it look like they are getting better engagement? I wouldn’t jump to too many unsupported conclusions, but if you are noticing a competitor that is performing well on Instagram is doing something you aren’t, maybe it’s time to add this to your strategy.